Science-based training for competitive athletes. From high school rosters to adult PRs — built on the same principles used at the highest levels of sport.
World-Class Environments
OUR FACILITIES
The Experts
OUR COACHING STAFF
Dr. James Cole
Head of Biomechanics
Before joining Apex, James spent eight years embedded with British Athletics and served as lead biomechanist across the 2016 and 2020 Olympic cycles. He holds patents on two gait-analysis algorithms now used by six national federations, and his published work on ground contact asymmetry has over 1,400 citations. Athletes who have worked with him consistently report their first genuine understanding of what their body is actually doing under load.
Dr. Sofia Reyes
Head of Performance Nutrition
Sofia completed her doctorate at the Australian Institute of Sport, where her research on altitude-induced iron depletion in endurance athletes was adopted as standard screening protocol by World Athletics. She spent four years as senior nutritionist for a UFC promotion before coming to Apex, having built weight-cut and recovery-nutrition programmes for three world champions. Her approach is empirical, individualised, and built around blood data — not generic macros.
Marcus Webb
Head of Mental Performance
Marcus spent six seasons on NFL sidelines as a contracted mental skills coach before transitioning to individual athlete work. He studied under Carol Dweck at Stanford and developed a pressure-inoculation framework now used by 22 professional athletes across five sports. He is not interested in meditation apps or generic mindset content — his work is identity-architecture: building the psychological infrastructure that makes elite performance structurally inevitable.
Training Systems
CHOOSE YOUR PATH
Foundation
The entry point to elite training. Structured programming, movement assessment, and the habits that define high performers.
- 12-week progressive training block
- Movement assessment + correctives
- Nutrition framework & meal timing guide
- Weekly check-in with coaching staff
- Access to Apex digital training library
- Heart rate & sleep monitoring protocols
- Monthly body composition analysis
Elite
The program used by 80% of our professional athletes. Sport-specific periodization, sports science integration, and direct access to our coaching team.
- Everything in Foundation
- Sport-specific periodization (16-week)
- Bi-weekly 1-on-1 coaching calls
- Full biomechanics analysis (video + AI)
- Personalized nutrition plan with dietitian
- Recovery protocol: contrast therapy + HRV
- Blood panel review & supplementation audit
- Mental performance sessions (4x/month)
- Priority access to Apex testing lab
Pro
Total immersion. The same environment that produces world champions — daily coaching, full sports science, and complete performance management.
- Everything in Elite
- Daily programming adjustments
- In-person or remote daily check-ins
- Full-time sports science support
- Continuous lactate threshold testing
- Altitude training consultation & logistics
- Agent & competition calendar planning
- Custom recovery suite access
- Annual performance summit attendance
- Direct line to Apex head coach
Our Methodology
PERFORMANCE IS A SCIENCE
Apex Athletics was built on a simple observation: most athletes train hard but train wrong. Not for lack of effort — for lack of the right information at the right time. We fix that.
Our four pillars — Biomechanics, Nutrition, Recovery, and Mental Performance — are applied together, not in isolation. Every programme we write is individual. Every decision we make is backed by data from your body, not a generic template.
Explore Our ScienceClient Voices
WHAT THEY SAY
My 40-yard dropped from 4.74 to 4.61 in eight weeks. My college coach noticed immediately and asked what I'd been doing differently. I just pointed at Apex.
Jamie Torres
Soccer / High School
I'm 34 and just swam a lifetime personal best. The periodized nutrition program changed my recovery so completely I can barely explain it to people who haven't experienced it.
Rachel Kim
Masters Swimming
After two DNFs I thought I just wasn't built for marathons. Turns out I had a training load problem and a knee issue nobody had diagnosed. They fixed both. I BQ'd by eleven minutes.
Mia Sandoval
Distance Running
I came in asking them to help me stop gassing out in the fourth quarter. They found a hip movement problem I'd had for years. I haven't cramped once since. Different sport now.
Marcus Rivera
Recreational Basketball
READY TO PERFORM AT THE HIGHEST LEVEL?
Join 620+ competitive athletes who come to Apex to get measurably better — regardless of where they're starting from.
START YOUR JOURNEY